South Africa - MYMsta

(Por el momento el servicio sólo está disponible en Sudáfrica a través de la compañía MYMsta donde la campaña ¿El VIH SE PARACE A MÍ? se ha asociado con esta empresa para distribuir la información por medio de la red de telefonía celular por un costo muy bajo.)

loveLife, South Africa's national HIV prevention program for young people, launches the world's first mobile-based social network dedicated to the empowerment of young people and the prevention of HIV.

MYMsta goes far beyond text-messaging, providing functionality typically found on Internet-based social networks. Young people will be able to maintain their own profiles, join chat groups, view videos, access information about bursaries and scholarships, and much more.

loveLife's call to young people to "Make Your Move" seeks to build their personal initiative, strengthen their ability to negotiate day-to-day pressures and expectations and find new links to opportunity. Given the extensive ownership of cell phones by South African youth (75% of 15-24 year olds have one), cell phone-based technology opens up new possibilities for HIV prevention.

In partnership with CellSmart Technologies (a mobile marketing agency and Wireless Application Service Provider), loveLife has built an inexpensive and easily accessible mobile platform called MYMsta (Make Your Move – social network).

The Does HIV Look Like Me? campaign has partnered with loveLife.  MYMsta has dedicated a Does HIV Look Like Me? group, led by the South African ambassadors, for young people affected and/or infected by HIV or AIDS.  The group provides a platform for young people in South Africa to receive support, information and details on campaign events.  The Does HIV Look Like Me? South Africa ambassador videos are available to view and share through the MYMsta network on mobile phones.

Set up a profile and start engaging in the group and viewing the Does HIV Look Like Me? campaign videos on your mobile phone!